The Hottest Trends Shaking Up the Cocktail Bar Industry in 2024

As someone behind the bar for over two decades, I’ve seen trends come and go. From the neon-soaked cocktails of the '90s to the craft cocktail renaissance of the 2000s, the industry never stands still. Now, in 2024, we’re witnessing yet another wave of innovation and reinvention in the world of cocktails.